In order to create an engaging event experience, you need to establish clearly defined objectives. For example, your goals can range from generating direct revenue to simply improve customer satisfaction.
Consider external factors
Social, technological, political factors and trends of digital transformation in events may affect your event. For example, safety and public health measures may influence decisions about where and how to hold your event, or even whether or not to go forward with a hybrid event at all.
Establish a budget
Within the most relevant solutions for virtual & hybrid events, there are some requirements to which you must pay attention and allocate a good amount of your budget. A few examples are video production, streaming services, content development, good internet connection and also a virtual event platform.
Define a way to measure the success of your event
Hybrid events, just like live events that benefit from event tech tools, offer a double opportunity for event organizers to collect reports & analytics. If the key question is “How will you measure your key performance indicators?”, it should be strictly related to your event goals. For example, if your objective is to increase revenue, you should look at future sales generated.
Our tip: Make a comparison between your hybrid event and other historical data from previous events. Then draw your own conclusions about the type of event that best suits your business.
Get to know your audience
In hybrid events, you’ll have different types of audiences that have a high propensity to consume your content in various ways and timings. So, you must assure that although these heterogeneous groups will experience your event in different ways, the outcome will be successful anyway.
The good news is that with audiences in different places, time creates more than challenges. It creates opportunities